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德融印版—VI品牌形象设计VI brand image design

品牌理念提炼:
德行天下 融会通浃

标志设计理念:
以“章”为表
做为印刷行业的品牌,以印章作为标志是最合适不过的
以“德”为里
标志以篆书“德”字为主体进行设计,篆体的篆刻古朴大气,突出德融品牌的专属性

标志描述:
LOGO的主体灵感源自品牌名中的“德”字,这一 设计旨在巧妙地结合品牌标识与理念。品牌的名称通过这一标志元素得以呈现,同时标志着品牌所秉持的“德”的核心理念。我们对传统篆书的“德”字进行了重新演绎,巧妙地融入了印章的设计形式。与此同时,我们在设计印章时充分考虑了“德”字的字形特征,在印章的构图中引入了开口的设计元素.使标志主体更具生动感与独特性。

Brand concept refining:
Be virtuous and harmonious in the world
Logo design concept:
Represented by "seal"
As a brand in the printing industry, it is most appropriate to use a seal as a symbol
Based on "Germany"
The logo is designed with the word "德" in seal script as the main body. The seal carving in seal script is simple and elegant, highlighting the exclusivity of Derong brand.
Logo description:
The main inspiration of the LOGO comes from the word "德" in the brand name. This design aims to cleverly combine the brand logo and concept. The name of the brand is presented through this logo element, which also symbolizes the core concept of "morality" that the brand upholds. We reinterpreted the word "德" in traditional seal script and cleverly integrated it into the design form of the seal. At the same time, we fully considered the glyph characteristics of the word "德" when designing the seal, and introduced the design element of the opening into the composition of the seal. Make the main body of the logo more vivid and unique.

德融印版—VI品牌形象设计VI brand image design
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德融印版—VI品牌形象设计VI brand image design

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